The ITV Story

From the TVTimes for 9-15 October 1965

HE was large, fat and jolly. He shook with laughter as he stood beside the microphone. Then quizmaster Hughie Green asked him: “What’s your job?” “You’ll never believe me,” said the fat man.

“Go on,” said Hughie Green. “I’m a morgue attendant,” said the fat man and roared with laughter. The audience couldn’t help itself and roared too.

Then there was the girl who when asked: “Are you married?” answered “No — I live at home with two sisters and a b— of a brother.” “A piece,” says Hughie Green, “that ended up on the cutting room floor.”

The same girl, asked what questions she wanted to take, replied: “On cooking.”

“Well,” asked Hughie, “what kind of sauce do you put on the following meats — chicken?” “Mint sauce,” she replied “No, I’m sorry that’s wrong,” said Hughie. “What about pork chops?”

“Mint sauce,” she said.

“But you don’t put mint sauce on pork chops,” protested Hughie.

“Well, we do on our b— pork chops,” she said.

Ten years ago and Hughie Green and assistant Vic Hallam set the mood for Double Your Money in the warm-up before the show

It was the summer of 1955 and Hughie Green was telerecording the first of his famous Double Your Money quiz shows—one of the longest running shows on television.

The search for programmes by the new Independent Television companies was well under way four months before the service opened on September 22, 1955.

It was towards the end of May that an Associated-Rediffusion talent scout called at the Baker Street studios in London where Hughie Green was recording the radio version of his show for Radio Luxembourg.

“Would you like to try it for TV?” asked the talent scout.

“Would I?” said Hughie. “The answer’s ‘yes’.”

“I realised,” he says today, “what wonderful opportunities ITV was opening up for everybody in the entertainment and allied fields and I knew I’d have to be in it. We telerecorded a show and in less than a month Associated-Rediffusion had made up their minds to buy it.

“It was pretty tough doing them in those early days. Sometimes we were stuck for an audience. I remember one night only a handful of people turned up for some reason or other. So, even though we had makeup on our faces, all of us, including myself, went out into the streets and knocked on people’s doors and asked them if they would like to take part in a TV show. And that way we got a very good mob.

“Telerecording was fairly primitive in those days. The cameras could only shoot 10 minutes or so of the show at a time. You’d have got everybody warmed up and somebody would be about to say something funny, or somebody’s trousers would be about to fall off, when the cameraman would call out: ’The film’s run out.’

“So you’d swear at him, hate him and shout how you loathed the system and so on — and wait until he had re-loaded.”

Elsewhere, staff training was carried out at a furious pace.

Ex-BBC men like Stephen MacCormack and Barry Baker, men who had just started in television like ex-navy man Commander Robert Everett, were flown to New York to study how American commercial TV dealt with the tricky technical job of timing programmes and commercials.

At the small Viking Studios off Kensington High Street, two training courses with cameras and equipment were run for all the programme staff.

Directors, secretaries, sound mixers, vision mixers, lighting experts, cameramen — all listened to lectures and then tried out in practice what they had been taught. Alongside them, auditions for announcers, “personalities,” actors and actresses, were conducted on closed circuit television.

“I had to audition the announcers,” says Leslie Mitchell. “Anybody and everybody thought they could do it. Some were very nearly right: some were terrible. I think I must have auditioned about 300 people altogether — but it seemed like 3,000.”

Chris Chataway interviewed the Deputy Governor of Cyprus, Mr. John Sinclair, in October 1955, as one of his first jobs for ITV

In ITN, Chris Chataway and Robin Day stumblingly learned to read news bulletins. “My most vivid memory,” says Chataway, “is of this wooden board which was put up to simulate a TV camera, into which we solemnly delivered these news bulletins. We would crane forward and talk into this wooden framework while everybody stood around and watched.

“Then we were taught how to conduct an interview. People forgot that the standard BBC interview in those days consisted of a reporter almost on his knees at the bottom of airport steps, saying: “How do you view the current situation, sir?” and taking the answer without once interrupting.

“I remember when the editor told me to interview Field Marshal Harding. ‘What will you say to him?’ he asked me.

“I thought I’d ask ‘how do you think things are developing in Cyprus, sir?’ ‘Whatever you ask him,’ said the editor, ‘don’t say: sir’.”

By this time Television House had become known affectionately as “The Hellpit.” Pneumatic drills chattered all day long. Carpenters and bricklayers worked alongside producers and directors. There were hazards and mysterious happenings.

“I had a desk at a window overlooking the well of Television House,” says drama director Cyril Coke. “One day I lifted my telephone to make a call. But the phone had gone dead. I rattled it once or twice but it stayed dead. So I crossed the office to another desk and began to dial from the extension there.

Suddenly, an enormous piece of steel girder came crashing down from the top of the building. It bounced off some projections, shot through the window on to the desk which I had just left.

“If I’d still been sitting there, almost certainly I’d have been killed. But the really extraordinary thing was when the phone people checked my extension, there was nothing wrong with it — it ought to have worked perfectly!”

The chaos and difficulties of working in Television House in those days is described by Eric Linden, features editor of TVTimes who remembers: “I used to go along there from the offices of TVTimes, then in Gough Square, to find out who people were and where they were. I remember checking with security man Glyn Davies to try to put names to people but he was just as baffled as anybody.

“It was quite easy in those days for anybody to walk in and out the place, in fact, one day he discovered two men occupying an office in Television House and using the phones to carry on a business. Neither had the slightest right to be there — they were just two strangers who had availed themselves of the conditions.”

The ITV Story

From the TVTimes for 30 October-5 November 1965

THE pace grew faster as the deadline approached September 1955, opening night for ITV. In the haste, clashes between unions and management were inevitable.

At Shepperton Studios, filming of a series of one hour dramas stopped when it was found that a director was not a union member. Then the Musicians’ Union threatened a strike over pay.

Camera operators struck a few days before opening night, and in ITN all “dummy runs” came to a temporary halt.

Conscious of the slogan “Never Baffled” he had given ten company, Captain Tom Brownrigg, General Manager at Associated-Rediffusion, (now Rediffusion), quickly sorted the problems.

The unions were as anxious as anyone to make sure everything went well. They had a big stake in Independent Television.

Despite the difficulties, a wide variety of programmes was being prepared. Drama producer Cyril Coke began working with the late Macdonald Daly, the dog expert, on a series of pets programmes that proved to be among the most popular of ITV’s earlier shows.

Transatlantic favourites such as I Love Lucy and Dragnet were bought; the Grade organisation searched the world for top talent for the new variety spectaculars.

Orson Welles went round the world for ITV, taking a personal look at its problems and its pleasures.

Suddenly, it was opening night…

Despite the glittering success of that night, ITV’s troubles were just beginning.

“The following day every thing seemed to go wrong,” said Neil Bramson, who was in charge of the master control.

“We were still operating with much temporary equipment because the manufacturers had not been able to deliver everything in time. And there were gremlins.”

Things were not eased for Cyril Coke when Customs refused to allow Orson Welles to bring in a film of his travels. He turned up at the studio with a substitute unedited and without commentary.

“We simply can’t do it.” said Coke.

“Don’t worry, son,” replied Welles grandly. “You roll the cameras and I’ll talk as we go along.”

“But the timing!” protested Coke. “I’ve got to bring the commercials in on time!”

“Never you worry, son! We’ll manage it.”

It could be done but it couldn’t be done in time. Welles was still giving voice to his commentary when Coke had to cut him off.

Welles stormed out, threatening never to work for ITV again.

Compere Leslie Mitchell said: “One basic trouble was that many of our staff were inexperienced. One young producer, handling his first programme, suddenly froze in his seat and could neither move nor speak.

“Everything was going haywire when I woke up to what was happening. ‘Cue two!’ I yelled (‘cue camera number two’). He responded and the programme was saved.”

ITV’s troubles in those early days went much higher. Suddenly it was facing a financial crisis.

People were slow to convert their sets to receive ITV programmes and, with only two companies to take the initial strain of the heavy capital and running costs, losses mounted.

Suddenly it was opening night for ITV drama producer Cyril Coke (above) whose problems got worse when Orson Wells (main photo) stormed out after being cut off while still talking

“I had forecast to my fellow directors that we must be prepared to take losses of at least £3 million before Independent Television was likely to begin making a profit,” said Paul Adorian, managing director of Associated-Rediffusion.

“Those of us who had faith were rewarded eventually.” Captain Tom Brownrigg said: “We had lost £3$ million and looked like losing more.

“A firm of advertisers came to me and said: ‘Look, we’ve got a successful show running in America which we sponsor there. If you let us put it on here, we’ll guarantee to buy a;l the spots surrounding it.’

“’No,’ I told them. ‘If I did that, I’d be allowing sponsored television.’

“Then, a big company came along with a proposition which would have turned the tide earlier. They wanted a pattern of broadcasting which meant giving over almost an entire evening’s commercials to their products.

“’We’ll pay you £1½ million,’ they said. ‘Your sales chaps have sold some of this time to a few little advertisers — so you’ll just have to tell them their time is cancelled.’

“’You mean, I’d have to break faith with some small advertisers to accommodate you,’ I said. ‘Well, I’m sorry!’ And so I let them walk away with that £1½ million.”

The faith of Adorian and the courage of Brownrigg were rewarded.

As other companies sprouted and ITV transmitters began to beam their programmes over a wide area of Britain, more advertising revenue flowed in.

The costs of making programmes and operating studios began to be spread over the growing number of companies. Within three years ITV had turned the tide.

The stage was set for the time when there would be 14 programme companies giving 97 per cent. of the population alternative programmes to the BBC.

So ends the beginning of the ITV story.